GEMSVERIFIED — BRAND ASSETS
gemsverified.com/media-kit

Operated by Zaffirro Ltd, company no. 16498637, registered in England and Wales.
128 City Road, London, EC1V 2NX. Press: hello@gemsverified.com


CONTENTS

  gv-mark-full.svg        The mark at 40px and above. Girdle, table facet, eight crown facets.
  gv-mark-mid.svg         20 to 39px. Facets dropped, strokes stepped up.
  gv-mark-micro.svg       Below 20px. A filled ring; an outline reads as grey mush at this size.
  gv-lockup-w3.svg        Mark and wordmark. Convert type to outlines before sending onward.
  gv-maker-punch.svg      The maker punch, GV. The only mark that keeps the letters.
  assay-sourced.svg       Standard mark: record compiled from published sources.
  assay-verified.svg      Standard mark: evidence checked and current.
  assay-level-a.svg       Standard mark: full strike. There is no tier above it.
  gv-avatar-pine.png      800x800 social avatar, ivory mark on pine.
  gv-avatar-canvas.png    800x800 social avatar, ink mark on canvas.
  gv-icon-192.png         App icon.
  gv-icon-512.png         App icon.
  gv-icon-192-maskable.png  App icon, padded for a circular crop.
  gv-icon-512-maskable.png  App icon, padded for a circular crop.


COLOUR

  Pine        #1a1d19   Type and marks
  Canvas      #f5f1e8   Page ground
  Paper       #fcfaf4   Cards and panels
  Emerald     #175e44   Verification only
  Gold        #a9873e   GV Score numerals
  Gold light  #c8ac6b   Foil and certificates
  Rule        #c0b9a4   Rules and borders
  Muted       #6e6a5c   Secondary type


TYPE

  Display     Newsreader          Headings, wordmark, scores, figures
  Interface   Archivo             Body copy, labels, navigation, forms
  Mono        IBM Plex Mono       Eyebrows, reference numbers, dates


USING THE MARKS

  Do    Set the mark on canvas, paper or pine, with clear space equal to its own
        height on all four sides.
  Do    Match the cut to the rendered size: full at 40px and above, mid from 20 to
        39, micro below 20. Below 12px use the wordmark alone.

  Do not  Render the mark on pure white, or apply a shadow, gradient or glow to it.
  Do not  Redraw, rotate, stretch or recolour the mark outside the palette above.
  Do not  Use a standard mark to describe a stone, a listing or a transaction.
          The marks describe dealers.
  Do not  Apply a standard mark to a business that does not hold that standing on
          the register.


FOR THE RECORD

GemsVerified is one word, capital G and capital V. GV on second reference.

GemsVerified is an independent register. It is not a laboratory, an appraiser or a
party to transactions, and it does not certify individual stones. Please do not
describe it as any of those.
